BOLINGBROO K, Ill. -June, 2009 – Four-Sixteen announces today it’s sponsorship of Olympic Gold Medalist and WNBA phenom Candace Parker featuring the management of Candace Parker’s new media and online image. Candace Parker marks Four-Sixteen’s most recognizable sponsorship and first official sponsorship of an athlete.
Four-Sixteen (FS) promises to create an unprecedented new media campaign for Candace Parker. FS is not looking to create just another generic athletic web site. “We have to do something different. We don’t just do templates. That is our strong point. That is what we rely on,” says JR Strickland, CEO of Four-Sixteen. He continues, “Too many times we see an athlete’s web site and it’s them in their jersey with the site the same color pattern as the current team they are playing for. The deepest their theme goes is a futuristic ball player, if that. We are taking this site to the next level.”